Hand on a Whiteboard
Canada's Leading Whiteboard Animation Studio
Client: Nuclear Innovation Institute
The overall strategy is to use an engaging video format to educate and inform a broader audience about the clean energy initiatives in the region, with the goal of building wider public and political support
​​AI generated the below as a suggestion based on one of our recorded conversations
Powering Ontario's Clean Energy Future: A Look Inside the Bruce-Grey-Huron Region
The Bruce-Grey-Huron region is at the heart of Ontario's clean energy frontier, home to the Bruce Power nuclear generating station that provides 30% of the province's electricity. This vital clean energy asset not only powers homes, hospitals and businesses across Ontario, but also produces critical medical isotopes used worldwide to fight cancer and sterilize medical equipment.
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In partnership with the Nuclear Innovation Institute, we've created an engaging video that takes viewers inside this clean energy powerhouse. Through dynamic whiteboard animation, the video explores the region's role in Ontario's transition to a low-carbon future, the economic benefits it generates, and the growing public support for nuclear power as an essential part of the clean energy mix.
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By shining a spotlight on this innovative clean energy model, we hope to build broader awareness and coalition-building around the importance of nuclear power in achieving Canada's ambitious climate goals. Check out the video below to learn more about this clean energy frontier at the heart of Ontario.
In partnership with the Nuclear Innovation Institute (NII), we created an explainer video highlighting the vital role that nuclear power plays in Ontario's clean energy future.​
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The video showcases how the Bruce Power nuclear facility generates 30% of Ontario's electricity while also producing critical medical isotopes. It underscores the importance of nuclear as part of the province's transition to a net-zero emissions economy by 2050.
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Our goal was to craft an engaging, easy-to-understand narrative that could help raise awareness of Bruce Power's contributions beyond the local region. By focusing on the big-picture benefits of nuclear energy, the video aims to build broader public support for expanding the facility's capacity in the years ahead.​