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CBaSE Case Study:

When to use Whiteboard Animation

Client: CBaSE is a program at the University of Guelph connecting students from commerce and related fields to real businesses and organizations in the community to consult them on marketing, strategic planning, competitive analysis, etc. This provides real world experience for the students, and young minds with a new vantage point to the industry partners.


Problem: For the program to be a success they needed to attract the most driven, practical minded, goal oriented students within the commerce stream at the University. They also needed to explain their value statement in a way that made the program look compelling to their key demographic while weeding out those not ready for the type of challenge offered.


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