Wills worst week

A client came to us to make a video exploring how people treat sexual assault victims. The problem was interesting and we saw almost immediately that this needed a stronger “emotional why”. It wasn't a good fit for Whiteboard animation. It needed a character driven story that struck an emotional chord but on a small budget. We suggested Hello Adventure (our partner brand) produce a lightly animated, character animation. I am really proud of what Hello Adventure did with some light puppet animation. Whiteboard animation is not a silver bullet.


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