Working with Centennial College we have made a handful of videos with such goals as framing Respect and Mental Health. Video's have become a popular way to nudge behaviour. Health and mental health are in the processes of being re framed in Canada and it is a pleasure to help this process along. This video identifies the 7 types of health and how Centennial college supports their students with them.
This video speaks for itself. We work with lobbying and NGO's quite a bit on messages such as these, and have served many videos meant for a narrow audience of policy wonks and law makers. Whiteboard animation tends to lend itself well to these purposes, being serious and information driven. They feel like they are being addressed to the viewer a bit more than a standard motion graphic or talking head video.
This was a challenging project with the team at Dialectic Strategies. The Dialectic crew has a similar approach to their projects, but with a team of Phd's and a much broader scope which alloys us to help them with what we do best. Our goal in supporting them on this project was to create a video with a story arc that not only sums up each e-learning module but that does so within brand guidleins and on a limited budget. We are proud of what we came up with and you can se