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The Precarious Balance

I just wanted to share this. I found it became increasingly resonant as I learned how to use art to explain in ideas. Illustrating for Whiteboard animation has shown me new ways of viewing and creating art.

"...if art is communication, it follows the rules of communication. If it’s too original, it is difficult for people to understand. If it is too unoriginal, it is a bore. Too loud and it is irritating. Too quiet and it has no impact. If the subject bears no relationship with the experiences of the perceiver, it is not likely to be grasped. If it deals with a subject in a way that is not stimulating, it is not likely to be valued."

-Rex Crockett


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