We didn't do it on purpose, it was a progression. We found videos where the message needed more than standard Whiteboard animation. One may need a new hand gesture, another broke the 4th wall, one called for the hand to react to the narration. Following the needs of the message, the rules of the medium and our taste in what makes a good video we have migrated from drawing videos to something new. I almost want to call it a playing video, because hand gesture video sounds boring, as much as it explains what we do well. Maybe someday we will come up with a better name for it. The hand is a character, it can emote, and we don't need to be beholden to drawing. We can do so much more.