How to Use a Whiteboard Video: Top Places to Share It for Maximum Engagement

Investing in a custom whiteboard animation is one of the smartest moves a business can make,  but most companies don’t actually know how to use a whiteboard video to maximize visibility, engagement, and conversions.

They upload it to YouTube… Maybe embed it on their homepage… And then forget about it.

But the truth is this: A whiteboard video becomes most powerful when it’s distributed strategically across multiple marketing channels.

From your website to email marketing, from social media to paid ads, whiteboard animation uses are far more versatile than most people realize. This guide will show you the best places to share your explainer video and how to get the most ROI from every channel.

Why Whiteboard Videos Work Across All Marketing Channels

Whiteboard videos are one of the most effective storytelling formats in digital marketing because they combine clarity, simplicity, and psychology.

Here’s why they outperform traditional video styles:

They simplify complex ideas. Perfect for SaaS, nonprofits, education, and B2B services.

They capture attention quickly. The “hand drawing” style triggers natural curiosity.

They increase retention. Viewers remember visuals better than text.

They build trust. Human-drawn illustrations feel authentic and approachable.

They boost conversions. Explainer video placement can significantly lift engagement on key pages.

In short: Your whiteboard video can be used everywhere, and it should be.

Using Whiteboard Videos on Your Website

Homepage & Hero Section

Your homepage is your digital storefront, and first impressions matter. Adding your whiteboard explainer video to the hero section:

• Immediately boosts engagement

• Reduces bounce rate

• Clearly communicates what you do within seconds

  
  

Whether you’re explaining a new service, your brand mission, or a complex product, the homepage is one of the best channels for whiteboard videos.

Product, Service & Landing Pages

If you offer something complex, software, consulting, training, specialized services, a whiteboard animation can make your message instantly clear.

Placing your video here helps:

• Increase conversions

• Improve clarity

• Reduce hesitation from confused visitors

• Enhance customer understanding

  
  

For many businesses, a whiteboard video on website landing pages results in higher sales, fewer support questions, and better-qualified leads.

Blog Posts & Resource Pages

Adding your video to a blog post helps readers understand difficult concepts, and it increases time on page, which supports SEO.

For example, if you wrote an article about a complicated process, inserting a short whiteboard video helps reinforce your explanation visually while boosting engagement.

Using Whiteboard Videos in Email Marketing

Welcome & Onboarding Emails

New subscribers or customers often don’t understand what you do yet. Embedding a whiteboard video (or linking to it visually) in your welcome email:

• Builds an immediate connection

• Simplifies onboarding

• Clarifies your offer

• Increases email engagement

  
  

Whiteboard videos are especially powerful for product onboarding or introducing your service.

Product Updates & Announcements

Email marketing video tips show that adding visuals dramatically boosts click-through rates. If you have a new feature, update, or service launch, a whiteboard animation communicates the change in a way clients can quickly understand.

Email Click-Through Boosters

You don’t have to embed the full video. You can use:

• A thumbnail image

• A GIF teaser

• A “Watch the Video” button

• A still frame from your animation

  
  

These micro-visuals pull people into your content and make email campaigns more memorable.

Using Whiteboard Videos on Social Media

Social platforms are some of the highest-ROI channels for whiteboard video marketing. The drawing motion captures attention instantly, even in fast-scroll environments.

Short Clips for Reels, TikTok & YouTube Shorts

You can extract 10–30 second clips from your full animation to create:

• TikTok posts

• Instagram Reels

• YouTube Shorts

• Facebook Reels

  
  

Short-form whiteboard content performs extremely well because it’s visually unique and naturally engaging.

LinkedIn & Facebook Thought Leadership Posts

These platforms reward educational content. Posting your explainer video helps you:

• Stand out in the feed

• Explain complicated topics visually

• Drive more engagement than text-only posts

  
  

This is especially important for B2B and professional services.

YouTube for Search & Long-Form Content

Upload your full video to YouTube for long-term search visibility. Optimize it with:

• A keyword-rich title (e.g., “Whiteboard Animation: How Our Service Works”)

• A helpful description

• Relevant tags

• A compelling thumbnail

  
  

It becomes a permanent, passive traffic source.

Using Whiteboard Videos in Paid Ads

YouTube Ads

Because whiteboard animation is naturally engaging, it performs extremely well in YouTube advertising. The hand drawing action keeps viewers watching, which improves:

• Watch time

• Ad performance metrics

• Click-through rates

  
  

It’s ideal for education-driven campaigns or promoting complex products.

Facebook & Instagram Ads

Whiteboard videos break up the feed with eye-catching visuals. They’re excellent for both cold audiences and remarketing because they simplify your message fast.

• Retargeting campaigns

• Lead generation ads

• Brand awareness campaigns

  
  

LinkedIn Ads for B2B

If your business sells high-value or technical services, LinkedIn is one of the best channels for whiteboard videos.

They work well for:

• SaaS products

• B2B services

• Consulting firms

• Corporate training companies

  
  

A whiteboard animation visually communicates your value in a way busy decision-makers understand.

Bonus: Repurposing Your Whiteboard Video for Even More Reach

One of the best advantages of whiteboard animation is how easily you can repurpose it into multiple content formats.

Here are simple, high-ROI ideas:

• Cut your video into micro-clips for Reels or TikTok

• Turn key frames into standalone social media images

• Convert your visuals into an infographic or slide deck

• Use short clips in paid ad campaigns

• Repackage the animation into a training module or internal presentation

  
  

Repurposing increases the lifespan of your content, without creating anything new.

Conclusion: Get Maximum ROI from Your Whiteboard Video

Whiteboard videos are incredibly versatile tools. When distributed strategically across your website, email campaigns, social platforms, and paid ads, they can dramatically improve audience engagement, clarity, and conversions.

The biggest mistake businesses make is using their animation in only one place, when the real value comes from using it everywhere your audience interacts with your brand.

If you’ve invested in a custom whiteboard video, make sure it works for you across as many channels as possible.

Want a custom whiteboard animation designed for multi-channel marketing?

Hand on a Whiteboard creates hand-drawn explainer videos, marketing animations, and visual storytelling content crafted to perform across every platform.

Get in touch today and bring your message to life - everywhere your audience is watching.

FAQs for How to Use Your Whiteboard Video

Where should I use my whiteboard video first?

Use it on your homepage to quickly explain what you do and boost engagement.

How can I use a whiteboard video on my website?

Place it on your homepage, landing pages, and service pages to improve clarity and conversions.

Do whiteboard videos work in email marketing?

Yes. Use a thumbnail or GIF teaser in emails to increase click-through rates.

Are whiteboard videos good for social media?

Absolutely. Share short clips on TikTok, Reels, Shorts, LinkedIn, and Facebook for higher engagement.

Can I use a whiteboard video in paid ads?

Yes. They perform well on YouTube, Facebook, Instagram, and LinkedIn ads because they capture attention fast.

How can I repurpose my whiteboard animation?

Turn it into short clips, graphics, GIFs, or infographics to extend reach and ROI.